Exceeding Customer's Expectations
A Brand is Only as Good as its "Promise"
Strategies for Genuine Brands
Your Promise Becomes a Unique Brand Experience
Distinguish Consumer Perceptions to Develop Exclusivity
Earn Brand Trust ... Every Person, Every Time
Earn Brand Loyalty by Embracing Excellence

Creating Successful Strategies For Genuine Brands

Imagine a world where organizations are dedicated to keeping their promises to their customers…to all of their stakeholders. BrandStrategy™ was founded in 1992 on the premise that a brand is more than a word or a logo. We created the BrandMindset® methodology, discipline and processes that, when applied correctly, produce Genuine Brands. Genuine Brands make distinctive promises to their customers and are obsessed with exceeding customer’s expectations.

Organizations from around the world that desire to build Genuine Brands have sought out BrandStrategy to create a BrandPromise® convenant that optimizes their overall brand equity. We have advised over 325 brands worldwide including Fortune 500 corporations, entrepreneurial ventures, associations, destinations, non-profit organizations, successful individuals and celebrities that desire to enhance their image, perception, and success.


Duane Knapp is a Brand Scientist. He has been responsible for creating the “science” critical to developing Genuine Brands for over 30 years. His work is now referred to collectively as the BrandScience™ Methodologies.

While many professionals may think of BrandScience as merely a term to describe Duane’s area of expertise, over the past decades Duane has effectively and successfully employed the Scientific Method to postulate, hypothesize, predict, test, and analyze the active elements and results of brand. Read More >

Leveraging the Science Behind the World’s Successful Brands

BrandStrategy offers proprietary brand expertise for building Genuine Brands.
Comprehensive Strategies for Genuine Brands
Brand Assessment Review & Reports
BrandPromise Development & Implementation
Brand Blueprint Guides
Brand Culturalization Training
BrandScience™ Clinics
Keynote Presentations
Transformation Retreats
Board of Directors’ Retreats
Expert Witness services for Intellectual Property Cases
Personal Brand Counsel for celebrities, Chief Executive Officers and public officials

Duane explaining BrandStrategy to the National Shoe Retailers Association


Author & Brand Thought Leader

Duane Knapp has published three recent books that define the principles of BrandScience.


Defining the Promise of World Famous Brands

BrandStrategy Inc. has helped shape and define the Promise of hundreds of brands. See our client list.