
Brand Strategy
Creating Successful Strategies for Genuine Brands
The secret to brand strategy success is to be perceived as the best value; in other words, the optimum combination of time, feelings and cost.
NEWS & UPDATES
We are pleased to announce that Andrew Entrikin, President and founder of Global BrandStrategy will be the conservator of BrandStrategy™, Inc’s library of intellectual property, BrandScience™ research, published books and proprietary methodologies.
Andrew has been providing marketing expertise for BrandStrategy clients since 2019. He has significant non-profit board of directors leadership expertise working with community organizations to achieve their Promises.
He holds a master’s degree from Gonzaga University in communications and completed a post graduate program in marketing management from Harvard University.
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BrandStrategy™
Successful Brands follow a disciplined-proven approach
BrandPromise®
Genuine Brands make a Promise and they deliver on that Promise
brandscience™
Our proprietary methodology creates successful strategies
BrandMindset®
There is a mindset and attitude that must be understood and adopted

© 2023 Global BrandStrategy™
BrandStrategy™
Successful Brands follow a disciplined-proven approach
BrandPromise®
Genuine Brands make a Promise and they deliver on that Promise
brandscience™
Our proprietary methodology creates successful strategies
BrandMindset®
There is a mindset and attitude that must be understood and adopted
Built on Science
BrandScience™
The application for our proprietary BrandScience methodology creates successful strategies for Genuine Brands.




















Our proprietary brand services
Our proprietary brand services
Comprehensive Strategies for Genuine Brands
Brand Assessment Review & Reports
BrandPromise® Development & Implementation
Brand Blueprint Guides
Brand Culturalization Training
BrandScience™ Clinics
Comprehensive Strategies for Genuine Brands
Brand Assessment Review & Reports
BrandPromise® Development & Implementation
Brand Blueprint Guides
Brand Culturalization Training
BrandScience™ Clinics
Keynote Presentations
Transformation Retreats
Board of Directors’ Retreats
Expert Witness services for Intellectual Property Cases
Personal Brand Counsel for celebrities, Chief Executive Officers and public officials
Keynote Presentations
Transformation Retreats
Board of Directors’ Retreats
Expert Witness services for Intellectual Property Cases
Personal Brand Counsel for celebrities, Chief Executive Officers and public officials
Featured
Featured
Digital BrandMindset®
Digital BrandMindset®
- Digital and Online Brand Transformation
- Analytics & Online advertising
- Design & Website Development
- Digital and Online Brand Transformation
- Analytics & Online advertising
- Design & Website Development
Broadband BrandScience™
- GIS Mapping
Broadband BrandScience™
- GIS Mapping




We
turn
ideas
into
Award winning
experiences
- Stationery
- Annual Reports
- Graphic Design
- Printed Materials
- Posters
Genuine Brands understand the importance of a real promise and they deliver it one customer at a time.
Craig Hall Chairman, Hall Wines
As the world’s largest owner of private golf and dining clubs, we strongly recommend the ‘BrandPromise Philosophy.’ Without a genuine promise most businesses are likely to find themselves merely a commodity.
Eric Affeld President & CEO of ClubCorp
The BrandPromise methodology is fundamental for communities that strive to create exceptional destinations for visitors, businesses and residents.
Rick Antonson President and Chief Executive Officer, Tourism Vancouver
Genuine Brands begin with passion and a promise; The BrandPromise is the practical guide to accomplishing both.
William L. Eldien President & Chief Executive Officer, Nolet Spirits U.S.A./Ketel One Vodka
Every Brand needs to answer the fundamental question, ‘What’s our promise?’ Then it should measure the delivery. The BrandPromise provides the right strategy.
Warren Bryant Chairman & President, Longs Drug Stores (now CVS)
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© 2023 Global BrandStrategy™