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Brand Strategy

Creating Successful Strategies for Genuine Brands

The secret to brand strategy success is to be perceived as the best value; in other words, the optimum combination of time, feelings and cost.

NEWS & UPDATES

We are pleased to announce that Andrew Entrikin, President and founder of Global BrandStrategy will be the conservator of BrandStrategy™, Inc’s library of intellectual property, BrandScience™ research, published books and proprietary methodologies.

Andrew has been providing marketing expertise for BrandStrategy clients since 2019. He has significant non-profit board of directors leadership expertise working with community organizations to achieve their Promises.

He holds a master’s degree from Gonzaga University in communications and completed a post graduate program in marketing management from Harvard University.

We advise leading brands worldwide who are willing to make a promise with their brand. We provide a wide range of brand expertise for corporations, communities, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals. 

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Genuine Brands begin with passion and a promise; The BrandPromise is the practical guide to accomplishing both.
William L. Eldien
President & Chief Executive Officer, Nolet Spirits U.S.A./Ketel One Vodka
Genuine Brands understand the importance of a real promise and they deliver it one customer at a time.
William L. Eldien
President & Chief Executive Officer, Nolet Spirits U.S.A./Ketel One Vodka

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    BrandStrategy™

    Successful Brands follow a disciplined-proven approach

    BrandPromise®

    Genuine Brands make a Promise and they deliver on that Promise

    brandscience™

    Our proprietary methodology creates successful strategies

    BrandMindset®

    There is a mindset and attitude that must be understood and adopted

     © 2023 Global BrandStrategy™

     

    BrandStrategy™

    Successful Brands follow a disciplined-proven approach

    BrandPromise®

    Genuine Brands make a Promise and they deliver on that Promise

    brandscience™

    Our proprietary methodology creates successful strategies

    BrandMindset®

    There is a mindset and attitude that must be understood and adopted

    Built on Science

    BrandScience™

    The application for our proprietary BrandScience methodology creates successful strategies for Genuine Brands.

    Our proprietary brand services
    Our proprietary brand services

    Comprehensive Strategies for Genuine Brands
    Brand Assessment Review & Reports
    BrandPromise® Development & Implementation
    Brand Blueprint Guides
    Brand Culturalization Training
    BrandScience™ Clinics

    Comprehensive Strategies for Genuine Brands
    Brand Assessment Review & Reports
    BrandPromise® Development & Implementation
    Brand Blueprint Guides
    Brand Culturalization Training
    BrandScience™ Clinics
    Keynote Presentations
    Transformation Retreats
    Board of Directors’ Retreats
    Expert Witness services for Intellectual Property Cases
    Personal Brand Counsel for celebrities, Chief Executive Officers and public officials

    Keynote Presentations
    Transformation Retreats
    Board of Directors’ Retreats
    Expert Witness services for Intellectual Property Cases
    Personal Brand Counsel for celebrities, Chief Executive Officers and public officials

    Featured
    Featured

    Digital BrandMindset®

    Digital BrandMindset®

    Broadband BrandScience™ 

    Broadband BrandScience™ 

    We
    turn
    ideas
    into

    Award winning

    experiences

    • Stationery
    • Annual Reports
    • Graphic Design
    • Printed Materials
    • Posters

    Genuine Brands understand the importance of a real promise and they deliver it one customer at a time.

    Craig Hall Chairman, Hall Wines

    As the world’s largest owner of private golf and dining clubs, we strongly recommend the ‘BrandPromise Philosophy.’ Without a genuine promise most businesses are likely to find themselves merely a commodity.

    Eric Affeld President & CEO of ClubCorp

    The BrandPromise methodology is fundamental for communities that strive to create exceptional destinations for visitors, businesses and residents.

    Rick Antonson President and Chief Executive Officer, Tourism Vancouver

    Genuine Brands begin with passion and a promise; The BrandPromise is the practical guide to accomplishing both.

    William L. Eldien President & Chief Executive Officer, Nolet Spirits U.S.A./Ketel One Vodka

    Every Brand needs to answer the fundamental question, ‘What’s our promise?’ Then it should measure the delivery. The BrandPromise provides the right strategy.

    Warren Bryant Chairman & President, Longs Drug Stores (now CVS)

    Let's Talk

       © 2023 Global BrandStrategy™