Global Brand Strategy – Advising Genuine Brands

Brand Strategy

Creating Successful Strategies for Genuine Brands

The secret to brand strategy success is to be perceived as the best value; in other words, the optimum combination of time, feelings and cost.

NEWS & UPDATES

We are pleased to announce that Andrew Entrikin, President and founder of Global BrandStrategy will be the conservator of BrandStrategy™, Inc’s library of intellectual property, BrandScience™ research, published books and proprietary methodologies.

Andrew has been providing marketing expertise for BrandStrategy clients since 2019. He has significant non-profit board of directors leadership expertise working with community organizations to achieve their Promises.

He holds a master’s degree from Gonzaga University in communications and completed a post graduate program in marketing management from Harvard University.

We advise leading brands worldwide who are willing to make a promise with their brand. We provide a wide range of brand expertise for corporations, communities, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals.

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Genuine Brands begin with passion and a promise; The BrandPromise is the practical guide to accomplishing both.

William L. Eldien

President & Chief Executive Officer, Nolet Spirits U.S.A./Ketel One Vodka

Genuine Brands understand the importance of a real promise and they deliver it one customer at a time.

William L. Eldien

President & Chief Executive Officer, Nolet Spirits U.S.A./Ketel One Vodka

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BrandStrategy™

Successful Brands follow a disciplined-proven approach

BrandPromise®

Genuine Brands make a Promise and they deliver on that Promise

brandscience™

Our proprietary methodology creates successful strategies

BrandMindset®

There is a mindset and attitude that must be understood and adopted

BrandStrategy™

Successful Brands follow a disciplined-proven approach

BrandPromise®

Genuine Brands make a Promise and they deliver on that Promise

brandscience™

Our proprietary methodology creates successful strategies

BrandMindset®

There is a mindset and attitude that must be understood and adopted

Built on Science

BrandScience™

The application for our proprietary BrandScience methodology creates successful strategies for Genuine Brands.

PLAY

Our proprietary brand services

Comprehensive Strategies for Genuine Brands
Brand Assessment Review & Reports
BrandPromise® Development & Implementation
Brand Blueprint Guides
Brand Culturalization Training
BrandScience™ Clinics

Comprehensive Strategies for Genuine Brands
Brand Assessment Review & Reports
BrandPromise® Development & Implementation
Brand Blueprint Guides
Brand Culturalization Training
BrandScience™ Clinics
Keynote Presentations
Transformation Retreats
Board of Directors’ Retreats
Expert Witness services for Intellectual Property Cases
Personal Brand Counsel for celebrities, Chief Executive Officers and public officials

Keynote Presentations
Transformation Retreats
Board of Directors’ Retreats
Expert Witness services for Intellectual Property Cases
Personal Brand Counsel for celebrities, Chief Executive Officers and public officials

Featured

Digital BrandMindset®

Broadband BrandScience™

We
turn
ideas
into

Award winning

experiences

Stationery
Annual Reports
Graphic Design
Printed Materials
Posters

Genuine Brands understand the importance of a real promise and they deliver it one customer at a time.

Craig Hall Chairman, Hall Wines

As the world’s largest owner of private golf and dining clubs, we strongly recommend the ‘BrandPromise Philosophy.’ Without a genuine promise most businesses are likely to find themselves merely a commodity.

Eric Affeld President & CEO of ClubCorp

The BrandPromise methodology is fundamental for communities that strive to create exceptional destinations for visitors, businesses and residents.

Rick Antonson President and Chief Executive Officer, Tourism Vancouver

Genuine Brands begin with passion and a promise; The BrandPromise is the practical guide to accomplishing both.

William L. Eldien President & Chief Executive Officer, Nolet Spirits U.S.A./Ketel One Vodka

Every Brand needs to answer the fundamental question, ‘What’s our promise?’ Then it should measure the delivery. The BrandPromise provides the right strategy.

Warren Bryant Chairman & President, Longs Drug Stores (now CVS)

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