07 Mar 2018

A Life that Touches Others Goes on Forever

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We are deeply saddened by the loss of Orin Smith, our friend, mentor and former President and CEO of Starbucks. Our deepest sympathy to the entire Starbucks family. Orin inspired our BrandPromise® science and was a perfect example of exceptional character and leadership.

We were honored that Orin wrote the forward to our BrandPromise® book..