Design without brand objectives is just art. It is not built on a defined unique brand position or focused on achieving set goals. Whereas Brand Design is crafted from Brand Research and Brand Strategy that guides and benchmarks a true Brand Expression. For 34 years James Clark Design has been bringing to life brands with distinctive design and brand systems. Brands are experienced on many levels and in many ways. From that first impression where you start to form your opinions the Brand Expression must be aligned and supporting the Brand Strategy. Through these many years an expertise and proven processes have guided the creation of Brand Identities and Brands Expressions that convey a brands distinctive message, capture a target audience and build a consistent and strong brand.
James Clark Design has created major Brand Expression systems and Brand Identities for corporations, including Westin Hotels, Starbucks, Kenworth Trucks, Weyerhaeuser and Microsoft plus celebrities like top golfer Annika. He developed the first comprehensive brand merchandising system for Microsoft’s software products, currently showcased in the Microsoft Museum.
Graduating with honors from Art Center College of Design, one of the most prestigious design institutions in the world, James was recognized by Champion Corporation as one of the Top 12 New Designers in the nation. He has served regionally on the boards of the American Institute of Graphic Arts, the American Marketing Association and Seattle Advertising Federation. He has been published in numerous industry trade publications including Communication Arts, Marketing Magazine, The Best of Print, How Magazine and Step-by-Step.