BrandStrategy, Inc. Bestows Master of BrandScience™ Awards

It is with great pleasure that we announce our newest Master of BrandScience Award recipients. It is with great pleasure that we announce our newest Master of BrandScience Award recipients.  Cynthia Andrews, Diversity, Equity and Inclusion Manager of Homage Senior Services, Renee Areng, Executive Director of Explore Brookhaven, David Bauermeister, Executive Director of Northwest Agriculture.. read more →

United States Patent and Trademark office grant Certification Mark for Genuine Skagit Valley

BrandStrategy®, Inc. is pleased to announce that the United States Patent and Trademark office granted registration to a Certification Mark to the Port of Skagit for Genuine Skagit Valley. This means that agricultural products and agricultural services from the Skagit Valley can now be certified as to their origin by a federally registered Mark. To.. read more →

Innovation Partnership Zone Announces “GENUINE SKAGIT VALLEY” Certification Mark

An exciting announcement was made at the Skagit Ag Summit this afternoon, that could change the face, and the marketing, of Skagit agriculture. During a presentation on Innovation, Port of Skagit Executive Director Patsy Martin spoke about enhancing the success of our local agricultural economy, by highlighting the high-quality agricultural products grown and produced within.. read more →

Our clients have a lot to celebrate!

Essentia Water Named Best Label Design at Beverage Digest Awards Inaugural award program highlights creativity and spotlights innovators across the North American beverage industry Essentia, the pioneer of ionized alkaline water in the U.S., has received top honors at the inaugural Beverage Digest Awards under the category of Best Label Design. The award was announced.. read more →

Brookhaven Convention and Visitors Bureau Launches Significant Destination Strategy Effort

Brookhaven Convention and Visitors Bureau, Inc. has launched an in-depth effort to create a unique identity and marketing campaign for the city of Brookhaven. The CVB has engaged BrandStrategy, Inc. and Zehnder Communications in the brand development process. BrandStrategy, Inc., a Washington-based firm that specializes in destination strategy and Brand Science, is currently leading an.. read more →

Radius Indiana Unifies Region with New Tourism Initiative

BEDFORD, Ind. (March 13, 2019) — After a year-long effort, Radius Indiana has unveiled its new tourism initiative: ‘Discover Southern Indiana’. The region-wide tourism drive is the first of its kind for the area and gives an identity to the opportunities the Radius region has to offer to its visitors. Tourists looking to visit the.. read more →

BrandStrategy, Inc. Bestows Masters of BrandScience™ Award

August 2018   It is with great pleasure that we announce our newest Masters of BrandScience Award.  Steve McGraw, Chief Executive Officer of Homage Senior Services joins more than 60 other remarkable executives from around the world who have received this award. The Masters of BrandScience designation is presented to leading executives who have advanced.. read more →

The BrandScience Process for Refreshing an Aging Related Organization.

When most people think of a brand refresh for their organization, the conversation all too often focuses on a new logo or advertising theme or tag line. While these communication tactics may be important they should be the result of a well thought out strategy for an organizations brand. A new slogan or logo is.. read more →

Congratulations to Columbia Hospitality

We are proud to congratulate Columbia Hospitality in its recent acquisition of Coastal Hotels of Bellevue, Washington, making Columbia Hospitality one of the largest hospitality companies in the Northwest with over 2,500 employees. Columbia Hospitality’s portfolio now includes 37 properties in seven states. Columbia Hospitality, known for their phenomenal guest service, has taken over management.. read more →

Experience Sonoma Valley building BrandPromise with Facebook Fans

Having worked with BrandStrategy over the past few years, Sonoma Valley is really putting their BrandPromise front and center in their new collection of Facebook Advertisements. Escape. Explore. Enjoy. is effective at fostering emotional connections with potential guests. The broader strategy for Facebook mixes content from the organization’s own website SonomaValley.com, coverage from other media outlets including.. read more →