Client Success – Washington State Employees Credit Union

We are proud to congratulate Washington State Employees Credit Union (WSECU) on their continued success. WSECU is a not-for-profit credit union founded 1957 by a handful of state employees in Olympia, Washington, that struggled to get access to the financial services they needed from other institutions. This foundation in the values of public service continues.. read more →

21 Mar 2017
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BrandStrategy, Inc. Bestows Two Masters of BrandScience™ Awards

FOR IMMEDIATE RELEASE February 2017 BrandStrategy, Inc. Bestows Two Masters of BrandScience™ Awards It is with great pleasure that we announce the Masters of BrandScience Awards. Gretchen Hall, President and Chief Executive Officer, and John Mayner, Vice President of Marketing and Communications, of the Little Rock Convention & Visitors Bureau, USA, join 60 other remarkable.. read more →

09 Feb 2017
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Russ and Randy Podcast | Healthcare’s Prescription for Web & Social

Listen to Duane’s perspective on reputation for medical professionals as he is interviewed for Russ & Randy’s Podcast. Your brand in the digital world depends on much more than face-to-face time with your patients! Your brand depends on more than merely how great a physician you are. If you are skeptical, go check out your.. read more →

30 Jan 2017
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Brand Love Examined in

Duane, with Don Morgan, co-authored an article examining how and why we love certain brands. “As the world has evolved, so has our feelings about brands. Historically, brands have been viewed for their utility value (i.e., what do they do for us and how do they make our lives easier). An emerging BrandScience™ philosophy indicates.. read more →

10 Jan 2017
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I know just the place – Queensland, AUS

We have enjoyed working with Tourism & Events Queensland across their destinations. They are now releasing their “I Know Just the Place” brand campaign. We couldn’t be more excited about the compelling experiences they are introducing to the world. Check out these selections including Paronella Park.   Take a moment to check out the launch.. read more →

02 Jan 2017
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Sonoma Valley Launches New Campaign

BrandStrategy has enjoyed working with the Sonoma Valley Visitors Bureau. Experience Sonoma Valley is in the process of reintroducing their destination to the world. Checkout their launch video read more →

22 Dec 2016
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BrandStrategy, Inc. Bestows Two Masters of BrandScience™ Awards

It is with great pleasure that we announce the Masters of BrandScience Awards. Ken Uptain, President, and Tahne Davis, Director of Brand Management, of Essentia Water, LLC, USA, join more than 60 other remarkable executives from around the world who have received this award. The Masters of BrandScience designation is presented to leading executives who.. read more →

03 Nov 2016
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Queensland Learns Brand Value Is Not Relate to Cost

International brand expert BrandStrategy Founder and Chairmain, Duane Knapp recently spoke to the 2014 Destination Q Forum. This destination branding conference in Queensland, Australia is an annual event bringing together stakeholders from business and government throughout the Australian State of Queensland who are dedicated to building the region’s brand. Did you know that FedEx® charges.. read more →

IBM Embracing BrandStrategy

This recent IBM advertisement in The Wall Street Journal references the value of a “brand promise”. We are excited to see IBM recognizing the importance of a BrandPromise® commitment. “The CMO now plays an essential role in aligning the company’s values and beliefs with its brand promise. They are spending more and more time on.. read more →

19 Jan 2013
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Annika – Private Clubs Magazine

Read the Article   In May, Sorenstam unveiled both a new wine and fragrance under the “Annika” moniker. With the pro tour behind her, what’s next for golf’s golden girl? Turns out Sorenstam’s just getting started and, boy, does she mean business. BY EDWARD SCHMIDT JR. | PHOTOGRAPHY BY PONTUS HOOK/WIREIMAGE What do you do.. read more →