Annika – Private Clubs Magazine
Read the Article In May, Sorenstam unveiled both a new wine and fragrance under the “Annika” moniker. With the pro tour behind her, what’s next for golf’s golden girl? Turns out Sorenstam’s just getting started and, boy, does she mean business. BY EDWARD SCHMIDT JR. | PHOTOGRAPHY BY PONTUS HOOK/WIREIMAGE What do you do.. read more →
Guest on TravelTalk Radio
Listen to Duane on Travel Talk Radio Visit the Travel Talk Website read more →
Branding: More Than Meets The Eye
June 2008 By Danielle Rhéaume – WASHINGTON BUSINESS My mom and I had a tradition when I was growing up. Each year, when it was time to go to the department store and get new school clothes, I would hit the ground running with no budget and impossibly high expectations. At the same time, she.. read more →
Doctors Eyecare Network
DEN Dialogue Newsletter KELOWNA, BRITISH COLUMBIA – Keynote speaker Duane Knapp walked the talk in his presentations at A Natural Advantage, our major training event for 2007. He left Doctors Eyecare members, practice staff, and suppliers feeling very special – not only by giving out gifts and personally interacting with his audience, but by outlining.. read more →
A Brand is More Than an Identity
Good brands start with a distinctive promise to deliver a positive experience By Mary Charleson – BUSINESS VANCOUVER VANCOUVER, BRITISH COLUMBIA – Good branding is important to successful marketing. But what really is good branding? Most of us recognize it when we see it or experience it, but few of us truly understand how to.. read more →
Branding Guru Spreads His Gospel
Duane Knapp shapes ideals behind names Duane Knapp’s job is to get people in sometimes stuffy corporations to think about visions and develop simple branding strategies. Sounds like heady stuff, and you might even wonder if anyone takes him seriously. Someone must, since his resume of work lists hundreds of Fortune 500 companies. He has.. read more →
Progressive Destinations Take the Lead in Developing “Genuine” Brands
A “genuine destination brand” is more than a marketing campaign and a logo. “Becoming a Genuine Brand requires something more complex,” says Duane Knapp, an internationally recognized brand expert and president of BrandStrategy, Inc. “Successful brands are built on a promise.” Knapp has spent three years working with the Destination Marketing Association International (formerly IACVB),.. read more →
A United Oceanfront
Campaign seeks to show travelers that Orange County is more than theme parks – it is home to beaches that rank among the world’s best SANTA ANA, CA – For much of the past 50 years, as orange groves gave way to development, the world outside Southern California made the geographical connection to Orange County’s.. read more →
