Selling the City is a Task at Hand

BY KEVIN HERRERA – Daily Press Staff Writer OCEAN AVENUE – When you think of Santa Monica, what comes to mind? Progressive political views, gourmet cuisine and high-end retail shops? Or, perhaps panhandling, traffic congestion and high prices? Those are just some of the impressions shared by residents and tourists who participated in a series.. read more →

Napa Advocates Gather to Explore Managing Tourism

Knapp retained to spearhead project to create distinctive tourism brand By Jeannie Claire Register Business Editor NAPA VALLEY – Representatives from the Napa Chamber of Commerce, environmental and community organizations, educational institutions, and industry and business associations gathered at Copia on Wednesday afternoon to listen to a presentation about developing Napa County’s destination vision. The.. read more →

BrandStrategy, Inc. to Help Redefine CVBs

IACVB taps the expertise of Duane Knapp SPECIAL REPORT: The Rebranding of CVBs — Rebranding, repositioning, revitalizing, retooling, or even renaming… CVBs throughout North America are creating new identities for themselves to better meet their clients’ needs. And it’s starting from the top down, with the International Association of Convention & Visitor Bureaus’ (IACVB) branding.. read more →