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Global Brand Strategy

BrandStrategy, Inc. Bestows Masters of BrandScience™ Award


August 2018


It is with great pleasure that we announce our newest Masters of BrandScience Award.  Steve McGraw, Chief Executive Officer of Homage Senior Services joins more than 60 other remarkable executives from around the world who have received this award.

The Masters of BrandScience designation is presented to leading executives who have advanced the BrandMindset® and BrandPromise® principles within their organization.  These executives are dedicated to developing and implementing strategies for their brands that enhance guest experiences.

Steve McGraw was instrumental in developing a genuine brand strategy that enhanced the image, perception and success as a preferred community brand for Homage Senior Services.  Homage successfully developed a genuine brand that clearly defines the organization’s unique and distinctive attributes that offer both emotional and functional benefits. It was not enough to provide needed programs. Homage sought to convey a certain feeling to all those who experience their products and services that transcends program attributes. While various Snohomish County organizations may have somewhat different missions, they all have the same interest in creating an exceptional service that is meaningful for those who receive services, funders, partnering organizations, and the public. Homage’s goal was to create a collaboration with the community to create a consensus among key stakeholders that would optimize the economic and service opportunities for seniors and people with disabilities.

Homage Senior Services is dedicated to promoting independence, preserving dignity, and enhancing the quality of life for older adults and people with disabilities in Snohomish County.

Click here to learn more about Homage Senior Services: