The BrandScience Process for Refreshing an Aging Related Organization.
When most people think of a brand refresh for their organization, the conversation all too often focuses on a new logo or advertising theme or tag line. While these communication tactics may be important they should be the result of
Congratulations to Columbia Hospitality
We are proud to congratulate Columbia Hospitality in its recent acquisition of Coastal Hotels of Bellevue, Washington, making Columbia Hospitality one of the largest hospitality companies in the Northwest with over 2,500 employees. Columbia Hospitality’s portfolio now includes 37 properties
Experience Sonoma Valley building BrandPromise with Facebook Fans
Having worked with BrandStrategy over the past few years, Sonoma Valley is really putting their BrandPromise front and center in their new collection of Facebook Advertisements. Escape. Explore. Enjoy. is effective at fostering emotional connections with potential guests. The broader strategy for Facebook
Jonny Westom bestowed Master of BrandScience Award
BrandStrategy, Inc. Bestows Masters of BrandScience™ Award It is with great pleasure that we announce our newest Masters of BrandScience Award. Jonny Westom, Executive Director of the Sonoma Valley Visitors Bureau, USA, joins 60 other remarkable executives from around
Client Success – Washington State Employees Credit Union
We are proud to congratulate Washington State Employees Credit Union (WSECU) on their continued success. WSECU is a not-for-profit credit union founded 1957 by a handful of state employees in Olympia, Washington, that struggled to get access to the financial
BrandStrategy, Inc. Bestows Two Masters of BrandScience™ Awards
FOR IMMEDIATE RELEASE February 2017 BrandStrategy, Inc. Bestows Two Masters of BrandScience™ Awards It is with great pleasure that we announce the Masters of BrandScience Awards. Gretchen Hall, President and Chief Executive Officer, and John Mayner, Vice President of Marketing and Communications, of the Little
Russ and Randy Podcast | Healthcare’s Prescription for Web & Social
Listen to Duane's perspective on reputation for medical professionals as he is interviewed for Russ & Randy's Podcast. Your brand in the digital world depends on much more than face-to-face time with your patients! Your brand depends on more
Brand Love Examined in MarketingNW.com
Duane, with Don Morgan, co-authored an article examining how and why we love certain brands. "As the world has evolved, so has our feelings about brands. Historically, brands have been viewed for their utility value (i.e., what do they do for
I know just the place – Queensland, AUS
We have enjoyed working with Tourism & Events Queensland across their destinations. They are now releasing their "I Know Just the Place” brand campaign. We couldn't be more excited about the compelling experiences they are introducing to the world.
Sonoma Valley Launches New Campaign
BrandStrategy has enjoyed working with the Sonoma Valley Visitors Bureau. Experience Sonoma Valley is in the process of reintroducing their destination to the world. Checkout their launch video .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; }