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This recent IBM advertisement in The Wall Street Journal references the value of a "brand promise". We are excited to see IBM recognizing the importance of a BrandPromise® commitment. "The CMO now plays an essential role in aligning the company's

DEN Dialogue Newsletter KELOWNA, BRITISH COLUMBIA – Keynote speaker Duane Knapp walked the talk in his presentations at A Natural Advantage, our major training event for 2007. He left Doctors Eyecare members, practice staff, and suppliers feeling very special - not

Good brands start with a distinctive promise to deliver a positive experience By Mary Charleson - BUSINESS VANCOUVER VANCOUVER, BRITISH COLUMBIA – Good branding is important to successful marketing. But what really is good branding? Most of us recognize it when we