Branding: More Than Meets The Eye
June 2008 By Danielle Rhéaume - WASHINGTON BUSINESS My mom and I had a tradition when I was growing up. Each year, when it was time to go to the department store and get new school clothes, I would hit the ground
Doctors Eyecare Network
DEN Dialogue Newsletter KELOWNA, BRITISH COLUMBIA – Keynote speaker Duane Knapp walked the talk in his presentations at A Natural Advantage, our major training event for 2007. He left Doctors Eyecare members, practice staff, and suppliers feeling very special - not
A Brand is More Than an Identity
Good brands start with a distinctive promise to deliver a positive experience By Mary Charleson - BUSINESS VANCOUVER VANCOUVER, BRITISH COLUMBIA – Good branding is important to successful marketing. But what really is good branding? Most of us recognize it when we
Branding Guru Spreads His Gospel
Duane Knapp shapes ideals behind names Duane Knapp’s job is to get people in sometimes stuffy corporations to think about visions and develop simple branding strategies. Sounds like heady stuff, and you might even wonder if anyone takes him seriously. Someone must, since
BrandStrategy, Inc. to Help Redefine CVBs
IACVB taps the expertise of Duane Knapp SPECIAL REPORT: The Rebranding of CVBs — Rebranding, repositioning, revitalizing, retooling, or even renaming… CVBs throughout North America are creating new identities for themselves to better meet their clients’ needs. And it’s starting from