Branding: More Than Meets The Eye

June 2008 By Danielle Rhéaume – WASHINGTON BUSINESS My mom and I had a tradition when I was growing up. Each year, when it was time to go to the department store and get new school clothes, I would hit the ground running with no budget and impossibly high expectations. At the same time, she.. read more →

Doctors Eyecare Network

DEN Dialogue Newsletter KELOWNA, BRITISH COLUMBIA – Keynote speaker Duane Knapp walked the talk in his presentations at A Natural Advantage, our major training event for 2007. He left Doctors Eyecare members, practice staff, and suppliers feeling very special – not only by giving out gifts and personally interacting with his audience, but by outlining.. read more →

A Brand is More Than an Identity

Good brands start with a distinctive promise to deliver a positive experience By Mary Charleson – BUSINESS VANCOUVER VANCOUVER, BRITISH COLUMBIA – Good branding is important to successful marketing. But what really is good branding? Most of us recognize it when we see it or experience it, but few of us truly understand how to.. read more →

Branding Guru Spreads His Gospel

Duane Knapp shapes ideals behind names Duane Knapp’s job is to get people in sometimes stuffy corporations to think about visions and develop simple branding strategies. Sounds like heady stuff, and you might even wonder if anyone takes him seriously. Someone must, since his resume of work lists hundreds of Fortune 500 companies. He has.. read more →

BrandStrategy, Inc. to Help Redefine CVBs

IACVB taps the expertise of Duane Knapp SPECIAL REPORT: The Rebranding of CVBs — Rebranding, repositioning, revitalizing, retooling, or even renaming… CVBs throughout North America are creating new identities for themselves to better meet their clients’ needs. And it’s starting from the top down, with the International Association of Convention & Visitor Bureaus’ (IACVB) branding.. read more →