I know just the place – Queensland, AUS

We have enjoyed working with Tourism & Events Queensland across their destinations. They are now releasing their “I Know Just the Place” brand campaign. We couldn’t be more excited about the compelling experiences they are introducing to the world. Check out these selections including Paronella Park.   Take a moment to check out the launch.. read more →

02 Jan 2017
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Sonoma Valley Launches New Campaign

BrandStrategy has enjoyed working with the Sonoma Valley Visitors Bureau. Experience Sonoma Valley is in the process of reintroducing their destination to the world. Checkout their launch video read more →

22 Dec 2016
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IBM Embracing BrandStrategy

This recent IBM advertisement in The Wall Street Journal references the value of a “brand promise”. We are excited to see IBM recognizing the importance of a BrandPromise® commitment. “The CMO now plays an essential role in aligning the company’s values and beliefs with its brand promise. They are spending more and more time on.. read more →

19 Jan 2013
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Guest on TravelTalk Radio

Listen to Duane on Travel Talk Radio Visit the Travel Talk Website read more →

06 Dec 2012
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Branding: More Than Meets The Eye

June 2008 By Danielle Rhéaume – WASHINGTON BUSINESS My mom and I had a tradition when I was growing up. Each year, when it was time to go to the department store and get new school clothes, I would hit the ground running with no budget and impossibly high expectations. At the same time, she.. read more →

A Brand is More Than an Identity

Good brands start with a distinctive promise to deliver a positive experience By Mary Charleson – BUSINESS VANCOUVER VANCOUVER, BRITISH COLUMBIA – Good branding is important to successful marketing. But what really is good branding? Most of us recognize it when we see it or experience it, but few of us truly understand how to.. read more →

Branding Guru Spreads His Gospel

Duane Knapp shapes ideals behind names Duane Knapp’s job is to get people in sometimes stuffy corporations to think about visions and develop simple branding strategies. Sounds like heady stuff, and you might even wonder if anyone takes him seriously. Someone must, since his resume of work lists hundreds of Fortune 500 companies. He has.. read more →

Progressive Destinations Take the Lead in Developing “Genuine” Brands

A “genuine destination brand” is more than a marketing campaign and a logo. “Becoming a Genuine Brand requires something more complex,” says Duane Knapp, an internationally recognized brand expert and president of BrandStrategy, Inc. “Successful brands are built on a promise.” Knapp has spent three years working with the Destination Marketing Association International (formerly IACVB),.. read more →

06 Dec 2012
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