I know just the place – Queensland, AUS
We have enjoyed working with Tourism & Events Queensland across their destinations. They are now releasing their "I Know Just the Place” brand campaign. We couldn't be more excited about the compelling experiences they are introducing to the world.
Sonoma Valley Launches New Campaign
BrandStrategy has enjoyed working with the Sonoma Valley Visitors Bureau. Experience Sonoma Valley is in the process of reintroducing their destination to the world. Checkout their launch video .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; }
IBM Embracing BrandStrategy
This recent IBM advertisement in The Wall Street Journal references the value of a "brand promise". We are excited to see IBM recognizing the importance of a BrandPromise® commitment. "The CMO now plays an essential role in aligning the company's
Guest on TravelTalk Radio
Listen to Duane on Travel Talk Radio Visit the Travel Talk Website
Branding: More Than Meets The Eye
June 2008 By Danielle Rhéaume - WASHINGTON BUSINESS My mom and I had a tradition when I was growing up. Each year, when it was time to go to the department store and get new school clothes, I would hit the ground
A Brand is More Than an Identity
Good brands start with a distinctive promise to deliver a positive experience By Mary Charleson - BUSINESS VANCOUVER VANCOUVER, BRITISH COLUMBIA – Good branding is important to successful marketing. But what really is good branding? Most of us recognize it when we
Branding Guru Spreads His Gospel
Duane Knapp shapes ideals behind names Duane Knapp’s job is to get people in sometimes stuffy corporations to think about visions and develop simple branding strategies. Sounds like heady stuff, and you might even wonder if anyone takes him seriously. Someone must, since
Progressive Destinations Take the Lead in Developing “Genuine” Brands
A “genuine destination brand” is more than a marketing campaign and a logo. “Becoming a Genuine Brand requires something more complex,” says Duane Knapp, an internationally recognized brand expert and president of BrandStrategy, Inc. “Successful brands are built on a