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Global Brand Strategy

Client Success – Washington State Employees Credit Union

We are proud to congratulate Washington State Employees Credit Union (WSECU) on their continued success. WSECU is a not-for-profit credit union founded 1957 by a handful of state employees in Olympia, Washington, that struggled to get access to the financial services they needed from other institutions. This foundation in the values of public service continues to inform WSECU’s strategy and brand today.

Now marking its 60th anniversary, WSECU has grown into a nationally recognized financial brand, driven by a deep commitment to meeting its 250,000 members’ needs with caring, purposeful and easy service. From an envy-worthy Net Promoter Score of 78, to the recent inclusion in Consumer Reports magazine’s “Bank and Credit Union Buying Guide”, WSECU’s laser focus on brand alignment in strategic decision-making pays dividends for its members and for the greater cooperative. In a rapidly changing banking and fintech marketplace, WSECU is responding with the innovation needed to remain a leader in their category. This includes the hiring of what may be the first ever Chief Brand Technologist Senior Vice President position in the U.S. Product innovation is the latest frontier for WSECU. Q-Cash Financial, WSECU’s wholly-owned subsidiary, is a small-dollar short term loan lending platform that is being adopted by credit unions across the nation. Learn more about WSECU at and on Facebook, Twitter and Instagram.

Our clients have been the cover story or featured in hundreds of printed and digital publications including Fortune, Women’s Golf, Sports Illustrated, Alaska Airlines Inflight Magazine, Private Clubs and the New York Times, Wine Spectator, Consumer Reports, American Society of Association Executives, WE Magazine for Women, Golf for Women, Beverage World, TripAdvisor, USA Today, Kiplinger Personal Finance Magazine, The Financial Brand, Palm Beach Post as well as radio and television features.