Publications

Global Destination BrandScience

Global Destination BrandScienceGlobal Destination BrandScience™ was created exclusively for destinations, ports, economic development agencies, and chambers of commerce that want to enhance their destination brand success. Destination BrandScience is designed to make you the brand expert for your Destination Marketing Organization (DMO). Comprehensive in scope, reference sections include two previously released landmark publications: BrandScience Guide for Destination RFPs and BrandScience Guide for Destination Research.
Amazon

BrandPromise

The BrandPromise®: How Costco, Ketel One, Make-A-Wish, Tourism Vancouver, & Other Leading Brands Make and Keep the Promise That Guarantees SUCCESS! It’s the new currency for success. Author Duane E. Knapp reveals the five-step plan for finding and making a “Genuine Promise” that anyone with commitment and integrity can follow. He shares his personal experiences and insights from advising over 300 brands worldwide and his presentations to thousands of people a year.
Amazon

BrandMindset

The BrandMindset® – How Companies Like Starbucks, Whirlpool and Hallmark Became Genuine Brands and Other Secrets of Branding Success. Published by McGraw-Hill. The BrandMindset is now available in English, Chinese (Simplified and Traditional), Japanese, Indonesian, Korean, Portuguese, Russian and Turkish.
Amazon