19 Jan 2013

IBM Embracing Brand Strategy

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This recent IBM advertisement in The Wall Street Journal references the value of a “brand promise”. We are excited to see IBM recognizing the importance of a BrandPromise® commitment. “The CMO now plays an essential role in aligning the company’s values and beliefs with its brand promise. They are spending more and more time on ‘who we are’ and not just ‘what we sell,’ giving their firms a new degree of social intelligence and self-awareness-essential for any long-term relationships with a customer.”

This is a great example of how Duane’s BrandScience is influencing brands and improving relationships with consumers every day. Should you have any questions about crafting the Promise of your brand, please don’t hesitate to contact BrandStrategy Inc. and learn more about how we can help!

IBM CMO

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