BrandStrategy News & Notes

BrandStrategy Inc.’s clients are frequently in the news and Duane’s BrandScience Methodologies are used by brands worldwide. Below are a few selected examples.

The BrandScience Process for Refreshing an Aging Related Organization.

When most people think of a brand refresh for their organization, the conversation all too often focuses on a new logo or advertising theme or tag line. While these communication tactics may be important they should be the result of a well thought out strategy for an organizations brand. A new slogan or logo is.. read more →

27 Feb 2018
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Congratulations to Columbia Hospitality

We are proud to congratulate Columbia Hospitality in its recent acquisition of Coastal Hotels of Bellevue, Washington, making Columbia Hospitality one of the largest hospitality companies in the Northwest with over 2,500 employees. Columbia Hospitality’s portfolio now includes 37 properties in seven states. Columbia Hospitality, known for their phenomenal guest service, has taken over management.. read more →

05 Oct 2017
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Experience Sonoma Valley building BrandPromise with Facebook Fans

Having worked with BrandStrategy over the past few years, Sonoma Valley is really putting their BrandPromise front and center in their new collection of Facebook Advertisements. Escape. Explore. Enjoy. is effective at fostering emotional connections with potential guests. The broader strategy for Facebook mixes content from the organization’s own website SonomaValley.com, coverage from other media outlets including.. read more →

26 Sep 2017
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Jonny Westom bestowed Master of BrandScience Award

BrandStrategy, Inc. Bestows Masters of BrandScience™ Award It is with great pleasure that we announce our newest Masters of BrandScience Award. Jonny Westom, Executive Director of the Sonoma Valley Visitors Bureau, USA, joins 60 other remarkable executives from around the world who have received this award. The Masters of BrandScience designation is presented to leading.. read more →

09 May 2017
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Client Success – Washington State Employees Credit Union

We are proud to congratulate Washington State Employees Credit Union (WSECU) on their continued success. WSECU is a not-for-profit credit union founded 1957 by a handful of state employees in Olympia, Washington, that struggled to get access to the financial services they needed from other institutions. This foundation in the values of public service continues.. read more →

21 Mar 2017
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BrandStrategy, Inc. Bestows Two Masters of BrandScience™ Awards

FOR IMMEDIATE RELEASE February 2017 BrandStrategy, Inc. Bestows Two Masters of BrandScience™ Awards It is with great pleasure that we announce the Masters of BrandScience Awards. Gretchen Hall, President and Chief Executive Officer, and John Mayner, Vice President of Marketing and Communications, of the Little Rock Convention & Visitors Bureau, USA, join 60 other remarkable.. read more →

09 Feb 2017
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Russ and Randy Podcast | Healthcare’s Prescription for Web & Social

Listen to Duane’s perspective on reputation for medical professionals as he is interviewed for Russ & Randy’s Podcast. Your brand in the digital world depends on much more than face-to-face time with your patients! Your brand depends on more than merely how great a physician you are. If you are skeptical, go check out your.. read more →

30 Jan 2017
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Brand Love Examined in MarketingNW.com

Duane, with Don Morgan, co-authored an article examining how and why we love certain brands. “As the world has evolved, so has our feelings about brands. Historically, brands have been viewed for their utility value (i.e., what do they do for us and how do they make our lives easier). An emerging BrandScience™ philosophy indicates.. read more →

10 Jan 2017
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I know just the place – Queensland, AUS

We have enjoyed working with Tourism & Events Queensland across their destinations. They are now releasing their “I Know Just the Place” brand campaign. We couldn’t be more excited about the compelling experiences they are introducing to the world. Check out these selections including Paronella Park.   Take a moment to check out the launch.. read more →

02 Jan 2017
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Sonoma Valley Launches New Campaign

BrandStrategy has enjoyed working with the Sonoma Valley Visitors Bureau. Experience Sonoma Valley is in the process of reintroducing their destination to the world. Checkout their launch video read more →

22 Dec 2016
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