BrandStrategy News & Notes

BrandStrategy Inc.’s clients are frequently in the news and Duane’s BrandScience Methodologies are used by brands worldwide. Below are a few selected examples.

BrandStrategy, Inc. Bestows Two Masters of BrandScience™ Awards

It is with great pleasure that we announce the Masters of BrandScience Awards. Ken Uptain, President, and Tahne Davis, Director of Brand Management, of Essentia Water, LLC, USA, join more than 60 other remarkable executives from around the world who have received this award. The Masters of BrandScience designation is presented to leading executives who.. read more →

Queensland Learns Brand Value Is Not Relate to Cost

International brand expert BrandStrategy Founder and Chairmain, Duane Knapp recently spoke to the 2014 Destination Q Forum. This destination branding conference in Queensland, Australia is an annual event bringing together stakeholders from business and government throughout the Australian State of Queensland who are dedicated to building the region’s brand. Did you know that FedEx® charges.. read more →

IBM Embracing BrandStrategy

This recent IBM advertisement in The Wall Street Journal references the value of a “brand promise”. We are excited to see IBM recognizing the importance of a BrandPromise® commitment. “The CMO now plays an essential role in aligning the company’s values and beliefs with its brand promise. They are spending more and more time on.. read more →

Annika – Private Clubs Magazine

Read the Article   In May, Sorenstam unveiled both a new wine and fragrance under the “Annika” moniker. With the pro tour behind her, what’s next for golf’s golden girl? Turns out Sorenstam’s just getting started and, boy, does she mean business. BY EDWARD SCHMIDT JR. | PHOTOGRAPHY BY PONTUS HOOK/WIREIMAGE What do you do.. read more →

Guest on TravelTalk Radio

Listen to Duane on Travel Talk Radio Visit the Travel Talk Website read more →

Branding: More Than Meets The Eye

June 2008 By Danielle Rhéaume – WASHINGTON BUSINESS My mom and I had a tradition when I was growing up. Each year, when it was time to go to the department store and get new school clothes, I would hit the ground running with no budget and impossibly high expectations. At the same time, she.. read more →

Doctors Eyecare Network

DEN Dialogue Newsletter KELOWNA, BRITISH COLUMBIA – Keynote speaker Duane Knapp walked the talk in his presentations at A Natural Advantage, our major training event for 2007. He left Doctors Eyecare members, practice staff, and suppliers feeling very special – not only by giving out gifts and personally interacting with his audience, but by outlining.. read more →

A Brand is More Than an Identity

Good brands start with a distinctive promise to deliver a positive experience By Mary Charleson – BUSINESS VANCOUVER VANCOUVER, BRITISH COLUMBIA – Good branding is important to successful marketing. But what really is good branding? Most of us recognize it when we see it or experience it, but few of us truly understand how to.. read more →